About

YOU are why we do what we do.

 How you helped Nina Laluca become a reality

We are thrilled that everyone who uses our Aromahats and Accessories, knows they are getting an authentic Nina Laluca product worthy of a strong woman giving herself permission to pause and breathe.

– Nadine Sueppmayer
Chief Visionary & CEO

Before I created Nina Laluca, I realized that Exhaustion became a status symbol in our society and people are wearing sleepless nights, hustle and burnout as badges of honor. I found myself buying into the idea of the steady grind and a lifestyle of back to back appointments, while trying to juggle a full-time job, family, friends, sports and other responsibilities.

Then one day it hit me. I was tired of running myself into the ground, of being stressed, worn out and in a constant state of “fight or flight”. My mood and hence my relationships took a deep dive and I knew something had to change. I wanted to step out of the hamster wheel of constant exertion, but didn’t know how and even worse, I was afraid of what other people would think of me.

I was concerned that I wouldn’t be able to reach enough women to go on a journey of finding themselves and finding permission to pause and breathe until I found myself on this journey and realized so many women are already here.

I realized I was on the right path after all but found something missing. An item that reminds us on the daily of how far we’ve come and that it’s ok to step back for a second, to gain a new perspective, to recharge or to just breathe without interrupting our everyday life.  An item that not only reminds us that we have permission, but also helps us in the process.

That’s where the idea of Nina Laluca was born.

I set out to create the most mindful, comfortable and beautiful Aromahats and Accessories for the most courageous and wholehearted women in the world.

It turns out…

The road was more difficult than I imagined.

It was a challenge to find yarn that was soft and comfortable, but still would stand the test of time and passive aroma diffusing Accessories that would be practical, pretty and durable but not tacky.

I crocheted countless hats, for friends and myself to wear in order to make sure the materials are comfortable. I scoured the internet and local stores to find the best aroma diffusing Buttons and spend many nights awake tracking trends to make sure you get exactly what you are looking for.

But the most challenging part …

Was overcoming my own fears and doubts. I was afraid you wouldn’t come; you wouldn’t be able to find me; I would have missed trends or misinterpreted your wants and needs. I was afraid that I wouldn’t have shown up for you in the way you needed me to and that I’d fail you.

Through it all, we released our first products and the response has been astounding. The love and support we are receiving from everyone has been overwhelmingly beautiful.

And the best part?

I get to create a community around like-minded women, who give themselves permission to pause for a moment and just breathe!

I am grateful.